V’air Hong Kong
V’air was established in 2015 by two CUHK students majoring in Geography and Resource Management. The name V’air comes from a French word “Vert”, which has a meaning of green and nature, and echoes with the objective of the organization, which is trying to solve problems by air travel in a green way. The team realized that Hong Kong people tend to go for short trips for relaxation, however, those short flights generate a lot of carbon emission that is harmful to the environment. At the same time, they discovered that many Hong Kong people lack knowledge in local ecosystems and communities, leaving the precious natural, humanistic and historical resources untouched and susceptible to rapid urban development. Hence, the organization promotes local eco-friendly tourism so as to enhance public understanding on the value of Hong Kong tourism and on the quality of recreational activities, and also to alleviate the carbon emission to protect our world.
V’air has four guiding principles, including local tourism, public education, teenager empowerment and initiating public policies. They believe in the value and the effectiveness of public participation in reducing carbon emission, protecting natural resources in Hong Kong and promoting sustainable development, instead of relying on a few elites to solve the environmental problems.
Natalie Chung Sum Yu